A Heart to Heart from an Adventure Blogger
Writing blogs is hard.
Not because I have to write words, but because I have to be inspired to write words.
Sure, I could just write anything down on here and click publish –- but when you’re a perfectionist it really gets to you when you know your content is not 100% something you’re proud of.
Making Major Life Changes
You may have noticed we typically have long periods of time in-between posting, and that’s because as much as we’re going on adventures, we’re more so sitting at home grinding out our day jobs focusing on making money, and furthering our lives and careers.
All of that adult stuff really gets in the way for getting outside and going on adventures.
But, back in May, and frustrated with my daily grind, I made a major life change.
I left my full-time job and officially started full-time at my side business.
What started as just a hobby helping other people build their businesses is now my primary and only paycheck.
This major life change put a lot of things in retrospect, like what’s important to me and where I really want to see myself.
It also really made me self-conscious and regretful for how I’ve left the state of our blog over the last 6 months to a year.
Rebranding to Failure?
Back in September 2015, we rebranded Hike Northeast to Discover the Adventure – and effectively lost two-thirds of our readers and traffic along the way. We started out as a resource for hikers, but realized that’s not what we wanted to be.
We would much rather share our experiences and adventures, along with helpful things we’ve learned along the way. Not just exclusively being a resource for only hikers.
Needless to say, the rebrand as much as it felt good to us on the inside reorganizing ourselves and creating this creative outlet for us really hurt my inspiration and drive because we lost so many of our readers and fans.
Our Facebook likes decreased by the hundreds, and our email list barely opens any of our emails. Not to mention, I don’t even think half of our original followers even know we changed our name?
When you go from writing for 3000 people to 100 people, that really gets to you — and makes you not want to keep creating content.
That’s not to say were not thankful for our readers, or that we’re in this to make money. In fact our blog has barely made over $200 in the three years we’ve written.
Overcome the FUDS
If there is one thing I learned from training in Martial Arts for 16 years is that you have to overcome the FUDS — Fears, Uncertainties, and Doubts.
I began to realize that it doesn’t matter if anyone reads what I write, it matters who reads what I write.
And if I have 100 loyal dedicated readers out there who really enjoy my content then that’s all that matters to me.
This post is definitely not something we typically do, and frankly It’s a little nerve-racking even writing this, but the reason we rebranded was to show more of ourselves and be more open and honest.
That’s exactly what I’m trying to do here.
So, thank you to all of those who have stuck through with us over the last year and who have been dedicated and loyal to us. We’re here to create amazing content just for you.
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We would love to know your thoughts and feelings on the subject, and know where you stand with us. We’re dedicated to getting our blog back to a consistent basis, and would love to have you along for the journey.
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